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 Changing The Way You Choose Wine

Why?

The world of wine is huge, exciting and delicious. It is also complex and ever changing – over 10,000 wine grape varieties, thousands of regions, and an average of 600 new wines released every day. How can a non-expert then make consistently good and cost effective wine choices, while also regularly exploring new wines?

This is where we come in!

Our Vision

Clara’s vision is to be every person’s unique, peer-led self-discovery partner, harnessing data and artificial intelligence to change the way you choose new products, learning your preferences and removing the research legwork.

Clara understands your unique tastes, combines them with objective data sets and peer reviews, rewards you with better product choices and today’s most precious commodity – more time.

Who is Clara?

Clara is the UK’s only AI-based, data-driven, 100% personalised wine subscription service, set up by non-experts empowering other non-experts to learn about wine in a relaxed environment.
Our philosophy is that everyone who likes drinking wine should be able to discover, access, and enjoy wines suitable to their individual palate, in a fun, convenient way, and at a decent price. We also believe that innovative technology can help achieve that.
Leveraging Big Data and AI, we take every customer on their own personal wine journey encouraging them to learn, share, explore, develop and stretch their taste in wine in the process…